Pricing & Billing Architecture

The Branofy Voice Platform operates on a simple, transparent Wallet-Based Pay-As-You-Go pricing model. Rather than separate fees for Speech-to-Text (STT), LLM tokens, Text-to-Speech (TTS), and telephony channels, Branofy bundles everything into a single, predictable minute rate.

Pricing Philosophy

Traditional Voice AI architectures require managing multiple API keys and paying complex billing formulas across Deepgram, ElevenLabs, OpenAI, and telephony providers.

Branofy abstracts all processing costs into a flat rate:

Customer Cost = Voice Minutes + Add-On Marketplace

You top up your workspace wallet and pay only for the exact seconds of conversation you consume.

Standard Rate

We offer location-based pricing depending on your currency setting:

• Indian Users (INR):

  • Rate: ₹4.00 per voice minute
  • Billing Unit: Billed to the nearest second (₹0.067 per second).
  • Minimum Balance to Call: ₹4.00 (400 Paise).

• Rest of the World (Non-INR):

  • Rate: $0.04 per voice minute
  • Billing Unit: Billed to the nearest second ($0.00067 per second).
  • Minimum Balance to Call: $0.04 (4 Cents).

• Usage Inclusions: Includes all transcription, LLM processing, voice synthesis, and infrastructure costs.

• New Workspace Signup Bonus: All newly created workspace billing accounts are automatically credited with 30 minutes of free call time (₹120.00 or $1.20 depending on your local currency) to enable immediate testing without requiring credit card details.

Voice Minute Calculation

Billable conversation time is calculated as the sum of customer speaking time and the agent's response time:

Total Minutes = (Customer Talk Time + AI Response Time) / 60

Calculation Example (INR)

• Customer speaks: 2 minutes 10 seconds
• AI responds: 1 minute 50 seconds
• Total conversation time: 4 minutes 0 seconds
• Deduction: 4 minutes × ₹4.00/min = ₹16.00

Workspace Concurrency Plans

Concurrency levels determine the maximum number of simultaneous phone calls your workspace can support. While minutes are charged pay-as-you-go from your wallet, you can choose a tier that fits your scale:

Out of Balance / Limit Exceeded Behavior

• Insufficient Wallet Balance: If your wallet balance falls below the minimum threshold required to initiate a call (₹4.00 or $0.04), the call is blocked, and the API responds with HTTP 429:

{
  "error": "INSUFFICIENT_WALLET_BALANCE",
  "message": "Insufficient wallet balance to place a call. Please top up your wallet."
}

• Concurrency Limit Reached: If you attempt to initiate more calls than your plan allows, the API responds with HTTP 429 and the following schema:

{
  "error": "CONCURRENCY_LIMIT_EXCEEDED",
  "message": "Workspace concurrent call limit of 2 reached. Upgrade your plan to increase limits."
}

Add-On Marketplace

Add-ons are billed as a monthly deduction from your wallet balance:

Voice Cloning

• Price: ₹2,400 / month ($29 equivalent)
• Includes: 5 custom cloned voices, voice library management, and zero latency generation.

Advanced Analytics

• Price: ₹4,000 / month ($49 equivalent)
• Includes: Real-time sentiment analysis, intent detection, automatic call scoring, and conversion tracking.

CRM Integration Pack

• Price: ₹2,400 / month ($29 equivalent)
• Includes: Native real-time synchronization with Salesforce, HubSpot, Zoho, and Pipedrive.

White Labeling

• Price: ₹16,000 / month ($199 equivalent)
• Includes: Custom domain, custom branding/logo, custom login screens, and removal of all Branofy badges.

Call Recording

• Price: ₹1,600 / month ($19 equivalent)
• Includes: Secure cloud storage of audio recordings, search, inline dashboard playback, and download access.

Cost Structure & Profit Margins

For transparency, here is the underlying cost breakdown showing why Branofy can sustain ₹4.00/min pricing with high gross margins:

Billing Database Schema & Events

Every completed call generates a UsageRecord event that instantly updates the workspace wallet:

interface UsageRecord {
  id: string;
  organizationId: string;
  agentId: string;
  callStartedAt: string; // ISO timestamp
  callEndedAt: string; // ISO timestamp
  durationSeconds: number;
  billableMinutes: number; // Rounded up
  costPaise: number; // Cost in Paise (₹1 = 100 Paise)
  ratePerMinutePaise: number;
}

Dashboard Metrics

The billing dashboard displays the following metrics in real time:

• Wallet Balance: Remaining credits in Rupees (₹).
• Active Calls: Number of concurrent active lines.
• Monthly Spend: Aggregated usage and add-on charges.
• Usage Analytics: Total calls today, calls this month, and average call duration.